CALL: 276.228.9000
430 Lithia Road • Wytheville, VA 24382

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About Us

Harley-Davidson of Wytheville, part of the Cole Harley-Davidson, Inc. family, is the area's newest Harley-Davidson retail outlet. Our store is conveniently located at the junction of I-77 and I-81, the two major highways through Southwestern Virginia. The building, which was once a country style restaurant, features a wrap-around porch that provides a place to relax and meet new friends during your visit. We also have a large fireplace to knock off the chill should your visit occur when the temperature outside is less than ideal.

If you want a taste of southern hospitality, stop by and meet our friendly staff. Stop in; check out the large selection of new and used bikes, Genuine Parts and Accessories, and MotorClothes® merchandise. While you are here, feel free to ask us about the riding opportunities in the area. Our location is surrounded by scenic mountain roads, including the world famous Blue Ridge Parkway, and we would be happy to help you set a route to maximize your riding enjoyment. We are here to make your Harley-Davidson riding experience all it can be. If we can assist you further please feel free to e-mail John Ward, Manager of Harley-Davidson of Wytheville, at

All of us at Harley-Davidson of Wytheville are eager to assist you with any questions you may have. Please feel free to call us or e-mail us and we will be happy to assist you.

Black Bear Harley-Davidson
430 Lithia Road Wytheville VA 24382
Phone: 276.228.9000 Fax: 276.228.6601